I sit here slightly overwhelmed. The Keller Williams IGNITE training program is phenomenal, but I’m not sure where to start! I guess at the beginning.
The cost of the training was $250, which when you’ve just spent a couple of thousand dollars on the course, fingerprints, exam, board fees, etc., hurts a little, but you get the money back in the form of a check when you close your first transaction, which is fair because the training is worth so much more than $250, and I imagine they want to do their best to make sure you’re not there merely for the training and then leave.
Before we started, we picked up a HUGE binder of course content, which I believe I will keep forever. The first day I completed a form in the front of the book called “Get your Head in the Game,” and it asked if I have achieved my Financial Goals in the past and if not, why not. My answer? No, because of Lack of Commitment from me, and after listening to Cydnee, our trainer, the answer to the next question of “What is the one thing that makes one Real Estate Agent more successful than another?” is “Daily Lead Generation.” Every. Single. Day.
The Class Mantra is “Lead Gen!”. The answer to most questions is “Lead Generation.” They drum it into you every. single. day. I guess I didn’t realize when I started this journey that this is a job in sales, but it was something I realized very early on in this course. The role of a Realtor is not to only to sell houses; it is to sell him/herself. Ack. Not a huge fan of sales, so we will have to see how this plays out!
During the first week, we had a Lead Gen segment where we had to take out our phones and find someone to call to tell them that you were now in Real Estate and ask them if they had any leads. Oh lordy. I hate that. Absolutely not something I enjoy doing, at all. Although everyone kept telling me that I’m smart and personable and vibrant and that I’ll do fabulous at Real Estate, I can’t see past the fact that its sales and sales is something I loathe. Cold, or even warm calling, I don’t do, so I do wonder how successful I can be at this. However, another thing we had to do was write down our one thing, our reason for doing this, and my response was, “Save John.” I have a job to do, and I don’t have a choice, so I’m going to do this if it kills me.
Anyway, onto the course itself. The course is broken up into four weekly topics. The first week is about your business. Setting up the business to be successful, building your Sphere, working on your Mindset, etc. etc. We had successful Agents come in and talk with us about how they got to where they are and what strategies work for them and do not. One thing I have to say is that I thought Real Estate would be cutthroat, but everyone is so friendly and willing to share ideas and help one another out. It’s wonderful! I’m not sure if this is a Keller Williams thing or just my office thing, but it’s great! The Winter Park office is very close-knit, and I am so happy that I chose to work there.
The second week was called “Win the Seller.” They taught us about meeting with a potential seller and enticing them to sell with you. They have a fantastic system in place at KW with marketing tools you can use to help you succeed. They shared information on how to do a Comparative Market Analysis – CMA. They talked about Staging, photography, etc. etc. and then the first weekend we were challenged to host an Open House. I am pretty sure I was terrible at it, but I will learn! I went with someone else from the course, and we did it together. She brought Donuts. Wheee!!!!!
Anyway, we also had a day with one of the KW Mentor’s called Barbara who sat with us and explained all about how to complete the Listing Contract. Again, I’m overwhelmed by how I was supposed to know how to do that without this course!
Week three was “Win the Buyer,” which was about buyer contracts, etc., and again we had another day where we learned all about the Exclusive Buyer Broker Agreement and how to fill that out correctly along with “The Contract” itself. I’m not sure how could I do this job correctly if I didn’t know how to fill out a Sale Contract? The Buyers Agent completes the contract, which in Florida is the FAR-BAR AS-IS contract, and sends it over to the Listing Agent when the buyer makes an offer along with any necessary addendum (we learned about them too) and the proof of funds. Pretty significant information to have, I think.
The rest of that week was again, all about “Lead Gen!” Lead Gen. Lead Gen. Lead Gen. Open Houses. Door knocking. Phone Calls. Networking. Yay. Ack!
The final week was all about the deal; “Negotiate the Deal.” More Lead Gen, plus scripts, funnels, etc. etc.
It was a lot. It was also great. I have made many new friends through Ignite and learned so much. I hope to share some of it with you guys as I share my stories over the coming years, but ultimately, do I recommend KW Ignite? Absolutely! I did not know where to start before because I had no information and no knowledge. I’m still not sure where to start, but now it’s because I have so much information I don’t know what to pick to focus on first, and I’d rather be here than where I was before.